Privacy Policy

This Privacy Policy ("this Policy") explains how CPLE — China Pakistan Logistics Experts ("CPLE," "we," "us") manages the privacy of your personal information when you use CPLE's website, products, and services, including how we collect, process, and transfer your personal information. "Personal information" refers to data we obtain when you browse the CPLE website or use CPLE's products and services. "Personal data" refers to personal information that can identify an individual, alone or combined with other information. By using CPLE's products and services, you acknowledge and accept the terms of this Policy, including any updates we make from time to time. Please read this Policy carefully before submitting personal information to CPLE or consenting to our collection of it.

1. How CPLE collects your personal information

To provide or improve our services, we may obtain your personal information through the following:

1.1 Personal information you provide to us while visiting our website or using our products/services — for example, information needed to set up an account before using our services, or contact details you give us when reaching out for after-sales support.

1.2 Personal information you provide when making an inquiry, suggestion, or request — for example, asking how we use your data, whether we share it with third parties, or requesting that we delete it.

2. Types of personal information CPLE may collect

2.1 Basic Personal Information

• Registration information: phone number, name, and city.
• Account information: shipping address, email address, and account details.
• Other basic information you provide about yourself.

2.2 Service Data Information

• Identifiers used to access CPLE's products and services — such as name, address, email, username, and passwords/credentials.
• Categories of personal data such as signatures, phone numbers, payment details (e.g. card details or invoice addresses), and financial information.
• Commercial information — records of shipments booked, details about shipment contents where linked to an identifiable individual, and preferences relevant to the services we provide.
• Information on website/app activity — browsing history, search history, and interactions with the CPLE website and any tools we provide (e.g. the CBM calculator, tracking).
• Geolocation data, where relevant to delivery.
• Records of communications with our customer service team.
• Business contact information provided in a professional capacity — name, company, address, email, phone.

In addition to personal data above, we may also collect non-identifiable information, such as aggregate website traffic statistics, which cannot be used to identify an individual.

3. How CPLE uses your information

We may use your personal information to:

• Provide registration and account management for our services.
• Analyze usage to improve your experience with our website and tools.
• Share information you've opted in to receive.
• Provide after-sales support and respond to inquiries.
• Understand overall service quality and identify areas to improve.
• Diagnose and resolve technical issues.
• Comply with applicable legal requirements and fulfil contracts, including shipments you book with us.

4. How CPLE discloses your information

We will not disclose your personal data to any third party without your consent, except in the following situations:

• Sharing with trusted logistics, customs, and delivery partners as necessary to fulfil your shipment — for example, sharing shipment and contact details with our warehouse or last-mile delivery partners.
• Disclosure when required by law, such as to relevant customs or government authorities.
• Other circumstances required to prevent harm, avoid significant loss, or protect the public interest.

5. Cross-border transfer of your information

Because CPLE operates a China–Pakistan freight route, your personal information (such as shipment and contact details) may be transferred to or accessed from our warehouses and partners in China and Pakistan in order to process your shipment. We handle any cross-border transfer of your personal information in accordance with applicable legal requirements.

6. Your rights — access, correct, and delete your data

As a user of our services, you're responsible for the accuracy of the personal data you submit. Subject to applicable law, you may exercise the following rights:

• Right of access — know whether we hold personal data about you, and access it.
• Right to correction — request that we correct inaccurate personal data.
• Right to deletion — request that we delete your personal data.
• Right to restrict processing — request that we limit how we process your data.
• Right to object — object to our processing of your personal data.
• Right to data portability — where technically feasible, request that we transfer your data to another provider.

To exercise any of these rights, email us at info@cple.pk. We will respond within a reasonable time frame. If we have reasonable grounds to believe a request is deceptive, repetitive, or infringes on a third party's rights, we may request further information or decline to process it.

7. Security measures

We take reasonable and feasible measures to protect the personal data we collect, to prevent unauthorized access, tampering, disclosure, or destruction. Your data is stored on secure servers with controlled access. We retain personal data only as long as necessary to fulfil the purposes described in this Policy, or as required by applicable law.

No website, internet transmission, or system is completely secure. If you're redirected to a third-party website, link, or service through CPLE, please review that party's own privacy terms — we are not responsible for third-party practices. If you believe any content on our site endangers your privacy, please contact us immediately.

8. Children's / minors' data

Minors should only use CPLE's services with the permission and guidance of a legal guardian. We do not knowingly collect personal data from minors without the consent of their legal guardian. If a guardian discovers that a minor has provided us with personal data without their knowledge, please contact us and we will delete the relevant information promptly.

9. Third-party products and services

This Policy does not apply to products or services provided by third parties. Where our website or services link to third-party websites, content, or tools, please review their own privacy policies before submitting any information — CPLE does not control third parties or their data practices.

10. Updates to this Policy

CPLE reserves the right to update this Policy. Any changes will be published on this page at cple.pk/privacy.html.

11. Contact us

For any questions or requests regarding this Privacy Policy or your personal data, please reach out: